Love the differentiation / moat segment and contrary to yourself, I always find myself spending my days thinking about moat. Ultimately, marketing sits right at the end which means differentiation is the best a marketer has. Moat needs to happen way sooner, starting from ideation of the business itself. Businesses with true moat need little marketing.
Once it reaches marketing, you'll quickly find out how strong that "moat" was... or if it's time to turn on the differentiation hose with cringeworthy buzzwords.
Great read!
Love the differentiation / moat segment and contrary to yourself, I always find myself spending my days thinking about moat. Ultimately, marketing sits right at the end which means differentiation is the best a marketer has. Moat needs to happen way sooner, starting from ideation of the business itself. Businesses with true moat need little marketing.
Once it reaches marketing, you'll quickly find out how strong that "moat" was... or if it's time to turn on the differentiation hose with cringeworthy buzzwords.